Who amongst your favourite fast food giants had the deeper pocket?
Ornico, one of Africa’s leading Media Monitoring agencies has compiled a free-to-download report on the fast-food industry. We explore advertising trends, new creative executions, developments and spending patterns in the years 2020 – 2022.
The research looks at new advertisements that made an appearance across television, radio, print, online, outdoor, direct marketing and mobile. It also focuses on advertising spend patterns across radio and television.
The core findings of this report include an overview of over 400 000 new ad executions during the 2020-2022 period with an ad spend value of R3 081 742 384. Download the report today for an in-depth analysis.
You can download the 2023 SA Fast Food Advertising Report on our website. DM
Ornico provides reputation, media, advertising and brand research with a suite of products that includes Brand Intelligence® across the African continent. It does this to help marketers and brand owners make sense of the flood of information that occupies traditional and social media.
By collecting and analysing media data across many channels, Ornico informs brand owners and marketing decision makers about the most important strategic decisions they'll ever make regarding their brands.
From editorial and advertising monitoring services, social media analytics to advanced brand research, Ornico provides a holistic and independent view of brand performance as reflected by television, radio, print media as well as social and digital media.