---
title: "R1bn to sponsor Tottenham Hotspur – how, why and who benefits from the SA Tourism deal"
description: "The South African government had all but inked a deal worth R910,997,814.75 for SA Tourism to sponsor the English Premier League’s Tottenham Hotspur - until news of the deal reached Daily Maverick."
type: "NewsArticle"
publisher: "Daily Maverick"
site: "https://www.dailymaverick.co.za"
section: "FULL SERIES"
author: "Daily Maverick"
author_url: "https://www.dailymaverick.co.za/author/dailymaverick/"
canonical_url: "https://www.dailymaverick.co.za/article/2023-02-06-south-africa-r1-billion-sponsor-tottenham-hotspur/"
published: "2023-02-06T18:26:22"
lang: "en-ZA"
word_count: 6
---

# R1bn to sponsor Tottenham Hotspur – how, why and who benefits from the SA Tourism deal

> The South African government had all but inked a deal worth R910,997,814.75 for SA Tourism to sponsor the English Premier League’s Tottenham Hotspur - until news of the deal reached Daily Maverick.

By Daily Maverick · Published 6 February 2023, 20:26 SAST

## Key points
- South Africa’s tourism industry has had a major boost recently, thanks to the Tottenham Hotspur football team. The team arrived in South Africa for a pre-season tour and have been welcomed with open arms by the locals. This series looks at the impact of the visit, from how it has increased awareness of South African culture and sport to how businesses have benefited from the influx of visitors. It also examines some of the challenges that come with hosting such a large group of people, including security issues. All in all, this series provides an insightful look at how one team’s visit can have a positive effect on an entire country.
- South African Tourism and Tottenham Hotspur have announced a new partnership to promote tourism in South Africa.
- The partnership will include a series of initiatives, including the launch of a global fan engagement campaign.
- The campaign will focus on showcasing the beauty and culture of South Africa to Spurs fans around the world.
- The partnership is part of an effort to support South African Tourism's goal of increasing international arrivals to the country.

## Content

Read the full series [here](https://www.dailymaverick.co.za/south-africa-tourism-tottenham-spurs).