---
title: "Justin Bieber denounces H&M merchandise collection depicting him"
description: "Singer Justin Bieber accused retailer Hennes & Mauritz (H&M) of selling clothing depicting him without his consent."
type: "NewsArticle"
publisher: "Daily Maverick"
site: "https://www.dailymaverick.co.za"
section: "RETAIL ROW"
author: "Bloomberg"
author_url: "https://www.dailymaverick.co.za/author/bloomberg/"
canonical_url: "https://www.dailymaverick.co.za/article/2022-12-20-justin-bieber-denounces-his-own-merchandise-being-sold-at-hm/"
published: "2022-12-20T04:00:04"
updated: "2022-12-20T00:31:26"
lang: "en-ZA"
word_count: 118
---

# Justin Bieber denounces H&M merchandise collection depicting him

> Singer Justin Bieber accused retailer Hennes & Mauritz (H&M) of selling clothing depicting him without his consent.

By Bloomberg · Published 20 December 2022, 06:00 SAST · Updated 20 December 2022, 02:31 SAST

## Content

“The H&M merch they made of me is trash and I didn’t approve it,” Bieber posted on Instagram. “Don’t buy it.”

Clothes in the H&M collection include sweatshirts, T-shirts and hoodies featuring Bieber’s likeness, lyrics and branding. The retailer has previously sold Bieber’s concert tour merchandise a few times, going back several years.

“I didn’t approve any of the merch collection that they put up at H&M,” Bieber wrote Monday. “All without my permission and approval.”

A representative for H&M didn’t immediately respond to a request for comment.

H&M has struggled with weak sales lately as the retailer tries to cope with high inflation and shaky consumer demand. Management aims to double sales by 2030.