Monitors display Coinbase signage during the company's initial public offering at the Nasdaq MarketSite in New York, on Wednesday, 14 April 2021. (Photor: Michael Nagle/Bloomberg) 
Shares of Coinbase rose 4.3% on Tuesday. The stock is down roughly 72% so far this year amid a global rout that has hit risky digital assets particularly hard.
With the pact, the largest US crypto exchange company will move some data-related applications to Google from the Amazon Web Services cloud, according to a Coinbase spokesperson.
The partnership with Google further “solidifies Coinbase’s opportunities across non-trading revenue streams,” and may eventually help it expand share, according to Bloomberg Intelligence analysts Paul Gulberg and Ethan Kaye.
The firm has been cementing its presence by securing partnerships with companies outside of the digital-asset industry. In August, BlackRock Inc. announced a pact with Coinbase to make it easier for institutional investors to manage and trade Bitcoin, while Meta, the parent company of Facebook and Instagram, said it will support integration with Coinbase Wallet, among others.