X

This is not a paywall.

Register for free to continue reading.

We made a promise to you that we’ll never erect a paywall and we intend to keep that promise. We also want to continually improve your reading experience and you can help us do that by registering with us. It’s quick, easy and will cost you nothing.



Nearly there! Create a password to finish up registering with us:


Please enter your password or get a login link if you’ve forgotten


Open Sesame! Thanks for registering.

First Thing, Daily Maverick's flagship newsletter

Join the 230 000 South Africans who read First Thing newsletter.

We'd like our readers to start paying for Daily Maverick

More specifically, we'd like those who can afford to pay to start paying. What it comes down to is whether or not you value Daily Maverick. Think of us in terms of your daily cappuccino from your favourite coffee shop. It costs around R35. That’s R1,050 per month on frothy milk. Don’t get us wrong, we’re almost exclusively fuelled by coffee. BUT maybe R200 of that R1,050 could go to the journalism that’s fighting for the country?

We don’t dictate how much we’d like our readers to contribute. After all, how much you value our work is subjective (and frankly, every amount helps). At R200, you get it back in Uber Eats and ride vouchers every month, but that’s just a suggestion. A little less than a week’s worth of cappuccinos.

We can't survive on hope and our own determination. Our country is going to be considerably worse off if we don’t have a strong, sustainable news media. If you’re rejigging your budgets, and it comes to choosing between frothy milk and Daily Maverick, we hope you might reconsider that cappuccino.

We need your help. And we’re not ashamed to ask for it.

Our mission is to Defend Truth. Join Maverick Insider.

Support Daily Maverick→
Payment options

Kylie Jenner reposts critique of Instagram: ‘Stop try...

Business Maverick

Business Maverick

Kylie Jenner reposts critique of Instagram: ‘Stop trying to be TikTok’

Kylie Jenner attends the Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Centre for the Performing Arts on 9 February 2020 in Beverly Hills, California. (Photo by Frazer Harrison/Getty Images)
By Bloomberg
26 Jul 2022 0

The reality-show celebrity, who is the most-followed woman on Instagram, reposted a critique of the app’s redesign that asked it to “stop trying to be TikTok”. In 2018, her tweet criticising Snapchat caused the parent company Snap to lose $1.3-billion in market value in a day. 

“PLEASEEEEEEE,” Jenner commented. Soon after, her famous sister and co-star Kim Kardashian weighed in, sharing the same post with a “PRETTY PLEASE” comment.

Instagram owner Meta Platforms has changed that app and Facebook to be more like Bytedance’s TikTok, prioritising short-form videos and an algorithm that suggests content to users that they aren’t already following. Some users have protested the change, saying they want to see the posts they have signed up for, not random entertainment.

“Make Instagram Instagram again,” the complaint, originally from the account @illumitati, says. “I just want to see cute photos of my friends.”

Read more about Facebook and Instagram’s latest changes

Jenner’s opinion is closely followed because of her influence on social media platforms. On Instagram, she has 360 million followers, while Kardashian has 326 million. In 2018, Jenner’s tweet criticising Snapchat caused the parent company Snap to lose $1.3-billion in market value in a day

But members of the Kardashian-Jenner family also rely heavily on Instagram for sales of merchandise such as makeup and clothing. Instagram’s algorithm change could make it harder for those who are already famous to keep being seen by their followers, as the company prioritises elevating new voices. BM

Gallery

Comments - share your knowledge and experience

Please note you must be a Maverick Insider to comment. Sign up here or sign in if you are already an Insider.

Everybody has an opinion but not everyone has the knowledge and the experience to contribute meaningfully to a discussion. That’s what we want from our members. Help us learn with your expertise and insights on articles that we publish. We encourage different, respectful viewpoints to further our understanding of the world. View our comments policy here.

No Comments, yet

Please peer review 3 community comments before your comment can be posted