X

This is not a paywall.

Register for free to continue reading.

The news sucks. But your reading experience doesn't have to. Help us improve that for you by registering for free.



Please create a password or click to receive a login link.


Please enter your password or get a login link if you’ve forgotten


Open Sesame! Thanks for registering.

First Thing, Daily Maverick's flagship newsletter

Join the 230 000 South Africans who read First Thing newsletter.

A South African Hero: You

There’s a 99.7% chance that this isn’t for you. Only 0.3% of our readers have responded to this call for action.

Those 0.3% of our readers are our hidden heroes, who are fuelling our work and impacting the lives of every South African in doing so. They’re the people who contribute to keep Daily Maverick free for all, including you.

We need so many more of our readers to join them. The equation is quite simple: the more members we have, the more reporting and investigations we can do, and the greater the impact on the country. We are inundated with tip-offs; we know where to look and what to do with the information when we have it – we just need the means to help us keep doing this work.

Be part of that 0.3%. Be a Maverick. Be a Maverick Insider.

Support Daily Maverick→
Payment options

Google Joins Amazon in Mulling a Bid for Coveted Cricke...

Business Maverick

Business Maverick

Google Joins Amazon in Mulling a Bid for Coveted Cricket Event

Dewald Brevis of the SA Under 19s during the Cricket South Africa Provincial T20 Cup 2021/22 match between Eastern Storm and SA Under 19s on the 08 October 2021 at the Mangaung Oval, Bloemfontein ©Muzi Ntombela/BackpagePix
By Bloomberg
11 May 2022 0

Alphabet Inc., owner of the ubiquitous search engine Google, has flagged an interest in bidding for the broadcast rights of the Indian Premier League, or IPL, joining the ranks of half a dozen media giants vying for the coveted asset in cricket-crazy India. 

The American tech company, which also has the video-streaming website YouTube, purchased the bid-related documents from the Board of Control for Cricket in India, or BCCI, according to people familiar with the matter, who asked not to be named as the information isn’t public. SuperSport, a South Africa-based group of television channels, bought the documents too, according to a person familiar.

Amazon.com Inc., The Walt Disney Co., billionaire Mukesh Ambani-led Reliance Industries Ltd., Sony Group Corp., homegrown Zee Entertainment Enterprises Ltd. and fantasy-sports platform Dream11 have also signaled their interest by purchasing these information dockets from BCCI, Bloomberg reported earlier.

Google’s interest in the global media rights of India’s top cricket league intensifies the fight for a sports event that has emerged as the world’s third-largest, trailing only the Premier League and the National Football League in terms of viewers. Last year’s edition of the IPL brought in 600 million viewers, according to BCCI estimates, underscoring the sheer media clout this event represents in India’s highly competitive entertainment market.

BCCI and a YouTube representative in India declined to comment.

Read More
Amazon, Disney, Reliance Gird for $5 Billion Cricket Prize Fight
Bezos Poised to Clash With Asia’s Richest Man in Cricket Auction
Super Bowl of Cricket Plans Women’s League as Viewership Surges

BCCI, the sport’s governing body in India which values the IPL at about $7 billion, will be auctioning its broadcast and live streaming rights for the years 2023-2027 starting June 12. Purchasing application documents doesn’t lead to a certain offer and the firms can decide to not bid, the people said.

Bagging IPL’s media rights — considered the Super Bowl of cricket by some — will allow companies to reach out to hundreds of millions of eyeballs and bolster their advertisement revenue.

Gallery

Comments - share your knowledge and experience

Please note you must be a Maverick Insider to comment. Sign up here or sign in if you are already an Insider.

Everybody has an opinion but not everyone has the knowledge and the experience to contribute meaningfully to a discussion. That’s what we want from our members. Help us learn with your expertise and insights on articles that we publish. We encourage different, respectful viewpoints to further our understanding of the world. View our comments policy here.

No Comments, yet

Please peer review 3 community comments before your comment can be posted