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Local influencers take a bite out of Wimpy’s new menu

What happens when you take a group of diverse South African influencers and invite them over for lunch? On paper, they’re probably going to have a thing or two to say about what’s on their plate. In reality, the conversation will take a few interesting turns, with everything from local languages to cultural diversity popping up as talking points.

When Wimpy launched its new menu, they wanted an assorted group of South Africans to try it out and give their thoughts. So, they collaborated with some of Mzansi’s most loved influencers by inviting them to a tasting session. They roped in everyone from comedian, Siyabulela ‘Ta Fire’ Deli to YouTuber, Sipho ‘Sipho Says’ Muchindu and they could all agree on one thing: The new menu was packed with loads of local flavour. The same can’t be said for all the other talking points. Whether it was how the word lekker is pronounced, or how a paptert could only exist in a country like ours, it’s pretty clear that there’s no shortage of perspectives and opinions related to all things local. But, for Wimpy, that’s the beauty of living in Mzansi: Our diversity’s a big deal. That’s why Wimpy went out of its way to up the local favourites on its new menu.

The next time you head on over to a Wimpy for a morning pick-me-up or one of their filling famous grills, take a closer look at their menu. Heads up: Don’t be surprised to see lots of new items. Apart from being able to view the Wimpy menu in all 11 official languages, you can also order a few new meals with a lot of homegrown flavour. If you’re popping in first thing in the morning, you might want to try out the Mzansi Brekkie or the Lekker Breakfast. If you’re in the mood for something filling to get you over the midday slump, treat yourself to the Chicken Livers & Paptert or the Chicken & Boerie Feast. Or perhaps you just want something to quench your thirst. In that case, the Naartjie Lemonade would be the order of the day.

Chances are you’re going to find yourself close to a Wimpy sometime soon. It could be on a trip to visit the parents, a quick grocery run at the mall, or during your daily commute to work. That’s when you’ll find yourself walking the familiar path past the door to a friendly Wimpy waitron who’ll help you find a seat. And when the new menu is handed to you, try to resist the urge to order a familiar favourite. It’s not going anywhere. Instead, try out one of the new menu items with a local twist. A few bites will probably confirm a long-held suspicion: Local is always lekker. DM


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