As expected the number of complaints have continued to climb since the start of October. Real411 averaged about 2.6 complaints a day in the first two weeks of October and 3.7 complaints each day for the past two weeks. 

Unsurprisingly we have also seen a significant spike in elections-related complaints, but interestingly, complaints relating to Covid-19 – usually the vaccine – continue to come in daily. We had thought that with the elections, mis- and disinformation would focus on the elections process, the politics and some of the key election figures and that this content would drown out the Covid-19 mis- and disinformation. That it hasn’t speaks to the vested interests of some of those pushing and creating mis- and disinformation about Covid-19.

These interests may vary from commercial benefits of “alternative” products or it might be linked to some of the international anti-vaxxer networks. It is also likely that the continued emphasis on Covid-19 speaks to how it has been used by some political parties as an element of their campaigns. The ACDP, “The Party of Action”, and the “Us the People” have all made Covid-19 vaccines a central element of their campaigns. 

Many of the complaints about elections have focused on the IEC, often relating to difficulties registering, or most recently with bits of false information like this one:

It’s a subtle piece to the extent that the IEC did actually put out a post on social media that said the following:

 By shifting the emphasis in the false version to suggest that you wouldn’t be able to vote WITHOUT a pen it went from a request to help prevent the spread of Covid-19 to a potential denial of people’s right to vote if they didn’t own or forgot to bring a pen. It’s a small shift, but it demonstrates how easily something can become disinformation.

As the counting process begins we can expect to see efforts to discredit the elections process. To be clear, where there are efforts to undermine the integrity of the elections, they must be reported on by the media. The IEC, to its credit, already issued a statement on Sunday, 31 October noting some isolated incidents and the actions it had taken. Indicating that the elections are not perfect and that there are bad actors can help build credibility. Credibility of the IEC can be gained when action is taken (e.g. the affected boxes are quarantined), the details are provided and where a stated plan to work with the party liaison committee to determine a way forward is outlined.

A look at the trends for October reveals, as can be seen in the graph below, that Twitter (35%), followed by Facebook (27%) and WhatsApp (19%) accounted for 81% of all complaints submitted to Real411. As some of the most popular formats, these trends are not unusual. We have found that in some periods, Facebook and WhatsApp might have more complaints than Twitter. We cannot be certain what drives some platforms to receive more complaints than others in a period. It may be that in some months a particular issue or person is trending on a platform and that the complaints about that tend to be from the same platform.

Interestingly if we look at the complaints about disinformation, over the period, 56% of the complaints submitted have been found to be disinformation. To put that into perspective, if we look at the period from March 2020 to September, 34% of complaints are found to be disinformation and 66% found not to be. Just as disinformation tends to increase over particular periods, like the elections, or announcements of increased lockdowns for example, we believe that the likelihood of content being complained of might also be more likely to be disinformation as there is more of it being spread.

Whatever the cause of the higher levels of disinformation it is clear people need to exercise extreme caution on social media over the next few days as people will attempt to deceive and undermine the elections process.

If we look at the breakdown of complaints that were found to be disinformation in October across the platforms, we see the following: just under one-third of the complaints based on Facebook (32%) were found to be disinformation, followed by a quarter of all complaints received on Twitter (26%) and just under a quarter on WhatsApp (23%). 

If we look at the full period from March 2020 to the end of September 2021, we see that 35% of complaints on Twitter are found to be disinformation compared with 32% on WhatsApp and 20% on Facebook.

In the current period the increase in the number of complaints found to be disinformation on Facebook compared with Twitter and WhatsApp requires further analysis but may be due to complainants identifying a number of Facebook pages and groups actively disseminating disinformation.

One of the frequent questions we are asked is what is done when complaints are found to be disinformation. For elections-related complaints, as noted in this piece, we cannot make a determination as to whether something is disinformation or not, but we can investigate it and then if we believe it warrants further action, send a request to the platforms to investigate and act if they see fit.

The IEC can of course refer any complaint to the SAPS, or to the Electoral Court. Outside of elections complaints, Real411 can also issue an infographic to encourage people to share the outcome and mitigate the spread and we can also send takedown requests to the platforms concerned. In the period of the complaints that were found to be disinformation (56%), takedown requests were sent in just over a quarter of the cases (26%). The decision as to when a complaint should be sent for takedown is taken on a case-by-case basis by the secretariat of Real411 and will depend on a number of factors including the seriousness and potential harm as well as urgency.

In some cases, the content complained of may already have been deleted. The good news is that in the period, all takedown requests sent to the platforms were acted on and removed. That the requests were acted on by the platforms shows that not only is Real411 taken seriously by the platforms concerned, but also that the outcomes being submitted clearly constitute disinformation.

Another key conclusion we draw is that the actions by a member of the public who submitted a complaint matters and makes a difference as it can lead to disinformation being stopped in its tracks.

We need people to keep on standing up and reporting those who seek to exploit fears, against those who display no compassion and seek to heighten fear. It won’t stop disinformation, but it may reduce its spread and cause less harm. It is critical that we all play our part in combating and mitigating these digital offences.

If you suspect that content you come across on digital media could potentially be disinformation, hate speech, harassment of journalists or incitement to violence, there is something you can do about it. See something dodgy, do something good, report to Real411.

To make it even more simple, download the Real411 mobile app! The elections may be over, most politicians will disappear again, but the dark forces will continue to seek to cause harm, and Real411 will keep going. Keep an eye out for a more detailed analysis on the specific complaints and trends in the elections. DM 

William Bird is director of Media Monitoring Africa (MMA) and Nomshado Lubisi is communications manager at MMA, a partner in the 411 platform to counter disinformation.

Download the Real411 App on Google Play Store or Apple App Store!