---
title: "Q&A with Nosipho Ginindza, the new managing director of SoulProviders Collective"
description: "The board of SoulProviders Collective has appointed Nosipho Ginindza as the new managing director. The appointment is effective from 1 September 2021."
type: "NewsArticle"
publisher: "Daily Maverick"
site: "https://www.dailymaverick.co.za"
section: "BUSINESS MAVERICK 168"
author: "Georgina Crouth"
author_url: "https://www.dailymaverick.co.za/author/georginacrouth/"
canonical_url: "https://www.dailymaverick.co.za/article/2021-09-29-qa-with-nosipho-ginindza-the-new-managing-director-of-soulproviders-collective/"
published: "2021-09-29T18:51:37"
lang: "en-ZA"
word_count: 379
---

# Q&A with Nosipho Ginindza, the new managing director of SoulProviders Collective

> The board of SoulProviders Collective has appointed Nosipho Ginindza as the new managing director. The appointment is effective from 1 September 2021.

By Georgina Crouth · Published 29 September 2021, 20:51 SAST

## Content

*First published in the****Daily Maverick 168****weekly newspaper.*

**What did you want to be as a child?**

I wanted to be either a doctor or a lawyer, but when I got to high school I settled on becoming a journalist.

**What would you be doing if it weren’t for marketing?**

I definitely would have been a journalist. I loved the idea of becoming a CNN correspondent.

**How did you discover marketing?**

It really was by chance, as I came across a post by SJ Boden, the founder of SoulProviders Collective, on Facebook for a project they needed help on. After successfully finishing the project, I stayed with the company in a helping capacity. This was at a time when social media was not big yet and I fell in love with it. That was my introduction to marketing really.

**A role model who has rocked your world?**

Maya Angelou.

**Any life-changing epiphanies?**

It came at a time when I felt like I had no purpose in life. A chat with a very good friend made me realise that “You don’t have to find your purpose; it will find you”. I’m happy to say, I’ve since found my purpose.

**Favourite visual/performance/musical artist?**

Mary J Blige, without a doubt! I’ve been fortunate to watch her perform on the two occasions she’s been to South Africa.

**Songs that should be the soundtrack of your life?**

Live On by Wookie and Groovers Prayer by Thebe. I’m all about living in the moment and making every day count, and these two songs represent that for me.

**Read any good books lately?**

I’m currently reading A Family Affair by Sue Nyathi.

**Creative projects you’ve worked on or wish you had?**

I wish I had worked on the Coca-Cola Open Happiness campaign.

**Your professional superpowers?**

My tenacity and great negotiation skills.

**Greatest weakness?**

I can have trouble asking for help.

**What keeps you up at night?**

The need to want to give my kids better opportunities.

**What brings you joy?**

My family and friends!

**Guilty pleasures?**

Sneakers – I have an addiction!

*This story first appeared in our weekly Daily Maverick 168 newspaper which is available for R25 at Pick n Pay, Exclusive Books and airport bookstores. For your nearest stockist, please click*[*here*](https://168.dailymaverick.co.za/available-here.html)*.*

![Image](https://www.dailymaverick.co.za/wp-content/uploads/2021/09/DM-25092021001.jpg)