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Federer-Backed Shoemaker On Holding Jumps 46% in U.S. Debut

The "Roger" sneakers, named after Roger Federer, at the On flagship store in New York.

Swiss running shoemaker On Holding AG, whose proprietary cushioning technology has attracted tennis legend Roger Federer as an investor, climbed 46% on its first day of trading in New York.

The shares closed at $35.00 on Wednesday, after being sold for $24 apiece in the initial public offering. The Zurich-based company raised $746 million after marketing the stocks for $20 to $22.
On has become one of the world’s fastest-growing running-shoe brands since it was founded a decade ago. The marque got a boost from the pandemic thanks to a lockdown-inspired boom in running, outdoor and casual clothing. The shoes, known for their distinctive tubular cushions on the sole, have garnered somewhat of a cult following. Federer became a shareholder in 2019, and the company has unveiled a shoe he helped design which sells for about $200.

“The IPO gives us another starting line, the opportunity to further grow around the world,” co-founder David Allemann said in an interview. On plans to open its next store in Tokyo in 2022 and is eyeing additional shops in the U.S. and China.

Allemann was joined by some 100 runners in jogging along the Hudson River to the New York Stock Exchange ahead of the opening bell.

Read more: Tiny Swiss Sneaker Brand Has Federer Backing and Big Ambitions

On’s net income amounted to 3.8 million francs ($4.1 million) in the six months through June, compared with a loss of 33.1 million francs a year earlier. Adjusted Ebitda for the first half of the year was 47.3 million francs.

“The brand’s home is Switzerland, but as a global brand we wanted it to be part of the most global stock market and address a global investor community,” Chief Financial Officer Martin Hoffmann said.

Goldman Sachs Group Inc., Morgan Stanley, JPMorgan Chase & Co., Allen & Co. LLC, UBS Group AG and Credit Suisse Group AG managed the sale.


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