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Mandatory Extended Producer Responsibility: PETCO announces diversification.

By PETCO 12 September 2021
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Image by Matthew Gollop from Pixabay

PETCO is diversifying into multi-materials to ensure its members remain compliant under new packaging sustainability laws.

PETCO, South Africa’s PET plastic Producer Responsibility Organisation (PRO), has announced that it is diversifying into multi-materials to ensure that its members remain compliant under the new packaging sustainability laws. 

South Africa’s legislation has now made Extended Producer Responsibility (EPR) mandatory. This means that brands must now guarantee end-of-life solutions for their products beyond consumer use. 

According to Section 18 of the National Environmental Management Waste Act, producers must assume responsibility for their products up to and including the end-of-life stage of their product cycle. This is a step towards moving South Africa into a circular economy. 

The deadline for compliance is 5 November 2021. 

EPR in South Africa is no longer voluntary: 

PETCO’s view, which is aligned with international best practice, is that the producer for packaging is either the brand owner of products using the packaging, the retailer in the case of house brands, or the importer of goods contained in packaging.   

“As participation in EPR is no longer voluntary, we anticipate that participation in PROs will increase significantly,” said PETCO CEO Cheri Scholtz. “Added to this, most plastic producers are multi-material users. These producers can no longer choose only to focus their EPR activities on their largest or most visible pack format”.  

Scholtz says, “Producers require a mechanism by which to meet their EPR compliance obligations – for all the component packaging materials of their identified products – in a cost-effective, efficient and non-onerous manner. They can be expected to join as few PROs as possible to meet their compliance requirements.”  

PETCO’s view is that collective producer action – through multi-member PROs such as PETCO – will be more effective and cost-efficient than standalone schemes for most materials.  

Founded on the principle of voluntary EPR in 2004, PETCO is already largely compliant with the new regulations and better placed than many other organisations to become fully compliant, said Scholtz. 

“To remain relevant and competitive in this space, and to assist our members in achieving the more onerous targets set by Section 18, we must diversify,” she said. 

The green economy advocates for PETCO:   

Dr Kirsten Barnes, a circular economy analyst at GreenCape and the secretariat for the South African Plastics Pact, a collaborative creating a circular economy for plastics packaging, had the following to say: 

“The move by PETCO to include packaging components (closures and labels) not only speaks to the existing collection systems where the packaging components of closures and labels are generally collected along with the base packaging format (PET plastic bottles), but also places a needed focus on these components.”

PETCO had already done extensive work in the design for recycling space, she added. 

“By including packaging components, the focus of the whole value chain must expand to consider design for recycling and the effective recycling of these packaging components. It is our view that SA’s developing mandatory EPR system should increasingly see such inclusion of packaging components in other EPR schemes.”

A future that is inclusive of EPR schemes: 

According to PETCO board chair, Tshidi Ramogase, the organisation is already effectively involved in multi-material collections through collecting closures and labels as a necessary condition for achieving existing PET beverage bottle targets and is, therefore, best placed to establish EPR schemes for these products.  

 

“This is also aligned to global best practice where complementary packaging items such as closures and labels are generally included with the substrate that makes up over 80% of the product mass,” said Ramogase, who is also head of public affairs, communications and sustainability for Coca-Cola Beverages Africa. 

While PETCO is starting with labels and closures, Ramogase said that further diversification will be evaluated, carefully based on the strategic fit and the needs of PETCO members. Ultimately, larger multi-material PROs will evolve to better serve South African producers but how this will develop still needs to be clarified.

As required under the Section 18 notice, potential and existing brand owner, retailer and importer members will need to submit formal confirmation that they will be joining PETCO’s new-look EPR scheme for 2022. The EPR scope of work or priority products covered by PETCO is set to be finalised by 31 July, with the finalisation of membership to follow by 31 August. 

PETCO vice-chair David Drew, who is also the head of sustainability for Coca-Cola in Africa, said the implications of Section 18 were significant to brand-owners and retailers. 

“Ultimately, the success of EPR relies on the commitment of brand owners and retailers and their contributions, both financial and non-financial, to the PROs they will entrust to ensure they remain compliant. PROs and the EPR schemes they implement require the buy-in of these key stakeholders to be successful,” he said.

The decision to include closures and labels into the existing infrastructure of recycling PET plastic bottles will encourage greater inclusion of EPR schemes in SA, and ultimately, close the loop within our green economy.   DM/BM

To view the PETCO EPR Toolkit, click here: 

https://petco.co.za/section-18-everything-you-need-to-know/ 

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