Alibaba joins a growing number of its largest peers in promising to give back after accumulating vast wealth during a decade-long mobile internet boom. Pinduoduo Inc., the fast-rising online commerce giant now challenging Alibaba in the countryside, pledged its next $1.5 billion in profit to farmers’ welfare. Tencent Holdings Ltd., China’s most valuable company, said last month it will double the amount of money it’s allocating for social responsibility programs to about $15 billion.
They’re joined by a growing number of tech billionaires, from PDD’s Colin Huang to ByteDance Ltd.’s Zhang Yiming and Xiaomi Corp.’s Lei Jun, in donating vast sums to a plethora of causes. The largesse coincides with a period of intensified scrutiny over the growing power and influence of China’s largest corporations from Tencent to Alibaba, which received a $2.8 billion fine for allegedly abusing its market dominance.
Read more: Chinese Firms Rush to Embrace Xi’s ‘Common Prosperity’ Slogan
What Bloomberg Intelligence Says
Alibaba’s plan to commit 100 billion yuan ($15.5 billion) to help finance mainland China’s push for “common prosperity” points to greater social accountability, is easily affordable and could help resolve regulatory concerns; it may look dramatic, but our underlying view on sales and earnings is unaffected. The amount, to be deployed through 2025, is just 31% of Alibaba’s current cash balance and compares with its trailing 12-month free cash flow of $24 billion. The agreement also puts Alibaba more on parity with Tencent, which had stepped up earlier.
- Catherine Lim and Tiffany Tam, analysts
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| Month | Source | Amount Donated |
|---|---|---|
| September | Alibaba | About $15.5 billion toward “common prosperity” programs |
| August | Colin Huang, Pinduoduo | Company pledges $1.5 billion in profit to help agriculture development; In March, Huang’s foundation donated $100 million to Zhejiang University; In July 2020, Huang and Pinduoduo’s founding team transferred shares worth $2.4 billion to a charitable trust |
| July | Lei Jun, Xiaomi | $2.2 billion in shares |
| June | Zhang Yiming, ByteDance | $77.3 million of personal wealth |
| June | Wang Xing, Meituan | $2.3 billion in shares |
| April | Pony Ma, Tencent | About $7.5 billion of company money set aside (In August, Tencent doubled the pledged amount to roughly $15 billion) |

A girl stands in front of a sign at the Alibaba Group Holding Ltd. headquarters in Hangzhou, China, on Saturday, May 8, 2021. Photographer: Qilai Shen/Bloomberg