This is not a paywall.

Register for free to continue reading.

We made a promise to you that we’ll never erect a paywall and we intend to keep that promise. We also want to continually improve your reading experience and you can help us do that by registering with us. It’s quick, easy and will cost you nothing.

Nearly there! Create a password to finish up registering with us:

Please enter your password or get a login link if you’ve forgotten

Open Sesame! Thanks for registering.

First Thing, Daily Maverick's flagship newsletter

Join the 230 000 South Africans who read First Thing newsletter.

We'd like our readers to start paying for Daily Maverick

More specifically, we'd like those who can afford to pay to start paying. What it comes down to is whether or not you value Daily Maverick. Think of us in terms of your daily cappuccino from your favourite coffee shop. It costs around R35. That’s R1,050 per month on frothy milk. Don’t get us wrong, we’re almost exclusively fuelled by coffee. BUT maybe R200 of that R1,050 could go to the journalism that’s fighting for the country?

We don’t dictate how much we’d like our readers to contribute. After all, how much you value our work is subjective (and frankly, every amount helps). At R200, you get it back in Uber Eats and ride vouchers every month, but that’s just a suggestion. A little less than a week’s worth of cappuccinos.

We can't survive on hope and our own determination. Our country is going to be considerably worse off if we don’t have a strong, sustainable news media. If you’re rejigging your budgets, and it comes to choosing between frothy milk and Daily Maverick, we hope you might reconsider that cappuccino.

We need your help. And we’re not ashamed to ask for it.

Our mission is to Defend Truth. Join Maverick Insider.

Support Daily Maverick→
Payment options

Mattel Nears Four-Year High on Surging Barbie Purchases

Business Maverick

Business Maverick

Mattel Nears Four-Year High on Surging Barbie Purchases

Mattel Inc. Barbie brand dolls are displayed for sale at a Walmart Inc. store in Burbank, California, U.S., on Tuesday, Nov. 26, 2019. A PWC survey shows that 36% of consumers surveyed plan to shop on Black Friday. Deals will ultimately dictate where spending and visits go. Photographer: Patrick T. Fallon/Bloomberg
By Bloomberg
23 Apr 2021 0

Mattel Inc. shares jumped to an almost four-year high after the toymaker beat Wall Street’s estimates for the first quarter and raised its outlook for all of 2021.

Revenue rose 47% to $874 million on soaring doll sales, Mattel said Thursday, beating analysts’ predictions of $684.8 million and marking the fastest growth in at least 25 years. The company reported a loss of 10 cents a share, excluding some items, but that was far less than the 33-cent loss analysts had predicted.

The El Segundo, California-based company is bouncing back from disastrous results a year ago, when the pandemic wiped out stores and led to factory closings and production delays. Barbie and American Girl doll sales led the rebound, particularly in North America, with worldwide billings soaring 69%.

Mattel now expects sales to rise 6% to 8% in 2021, an increase from its previous projection of a mid-single-digit gain in revenue. Earnings before interest, taxes, depreciation and amortization will be $800 million to $825 million, about $25 million more than estimated in February.

“Following the third consecutive quarter of growing market share, we are strengthening our position as a consistent leader in the toy industry,” Chief Executive Officer Ynon Kreiz said in a statement. “We believe we are very well-positioned to improve profitability and accelerate top-line growth in 2021 and beyond.”

Mattel rose as much as 9.4% to $22.85 in extended trading in New York after the results were announced. If that holds in Friday trading, it will the highest for the shares since June 2017. The stock has advanced 20% this year, mostly as Barbie sales continue to outperform.

The company has worked to improve profitability through cost cuts and other measures, and its adjusted gross margin increased to 47% from 43.5% a year earlier. Further, its credit rating has improved after the company was downgraded to junk in 2017, when sales and margins were tumbling. It completed a $1.2 billion refinancing over the quarter, reducing annual interest expense by $40 million.


Comments - share your knowledge and experience

Please note you must be a Maverick Insider to comment. Sign up here or sign in if you are already an Insider.

Everybody has an opinion but not everyone has the knowledge and the experience to contribute meaningfully to a discussion. That’s what we want from our members. Help us learn with your expertise and insights on articles that we publish. We encourage different, respectful viewpoints to further our understanding of the world. View our comments policy here.

No Comments, yet

Please peer review 3 community comments before your comment can be posted