Called the Player Impact Program, its design is to “recognize and reward players who positively move the needle” on fan and sponsor engagement, a Tour spokesperson told Golfweek. The $40 million will be distributed among 10 players at the end of the year, with the most valuable getting $8 million.
The program began Jan. 1.
There are six criteria the players will be judged on to determine the distributions. According to Golfweek, those criteria are:
1. “Ranking on the season-ending FedEx Cup points list.”
2. “Popularity in Google search.”
3. “Nielsen Brand Exposure rating, which places a value on the exposure a player delivers to sponsors though the minutes they are featured on broadcasts.”
4. “Q Rating, which measures the familiarity and appeal of a player’s brand.”
5. “MVP Index rating, which calibrates the value of the engagement a player drives across social and digital channels.”
6. “Meltwater Mentions, or the frequency with which a player generates coverage across a range of media platforms.”
The results of each will be converted into Impact Scores, per the report, that will create the standings and the dollars distribution.
The PIP is seen as a response to the Premier Golf League, a Saudi Arabia-backed venture that has made attempts to attract the PGA Tour’s top players by promising big sums just to show up, Golfweek reported.
In its communication to players, the Tour did a simulation of the 2019 season and rendered a Top 10. Tiger Woods came out on top, followed by Rory McIlroy, Brooks Koepka, Phil Mickelson and Rickie Fowler.
Jordan Spieth, Dustin Johnson, Justin Thomas, Justin Rose and Adam Scott rounded out the top 10, per Golfweek.
Despite being sidelined indefinitely after a bad car crash in February, Woods could conceivably still make the top 10 — or even finish No. 1 — this year given his massive star power and global appeal.
“Tiger should be No. 1 on that list no matter what,” Koepka told Golfweek. “He’s the entire reason we’re able to play for so much money, the entire reason this sport is as popular as it is, and the reason most of us are playing. Not even close.”
–Field Level Media
Become an Insider
Comments - share your knowledge and experience
Please note you must be a Maverick Insider to comment. Sign up here or sign in if you are already an Insider.
Everybody has an opinion but not everyone has the knowledge and the experience to contribute meaningfully to a discussion. That’s what we want from our members. Help us learn with your expertise and insights on articles that we publish. We encourage different, respectful viewpoints to further our understanding of the world. View our comments policy here.
No Comments, yet