---
title: "Toyota Makes Course Correction in U.S. With Plans to Debut EVs"
description: "Toyota Motor Corp. plans to begin selling a pair of battery-powered vehicles in the U.S. this year, revising a wait-and-see approach to gauge Americans’ demand for wholly electric cars and trucks."
type: "NewsArticle"
publisher: "Daily Maverick"
site: "https://www.dailymaverick.co.za"
section: "Business Maverick"
author: "Bloomberg"
author_url: "https://www.dailymaverick.co.za/author/bloomberg/"
canonical_url: "https://www.dailymaverick.co.za/article/2021-02-11-toyota-makes-course-correction-in-u-s-with-plans-to-debut-evs/"
published: "2021-02-11T05:30:03"
lang: "en-ZA"
word_count: 242
---

# Toyota Makes Course Correction in U.S. With Plans to Debut EVs

> Toyota Motor Corp. plans to begin selling a pair of battery-powered vehicles in the U.S. this year, revising a wait-and-see approach to gauge Americans’ demand for wholly electric cars and trucks.

By Bloomberg · Published 11 February 2021, 07:30 SAST

## Content

The Japanese automaker [said](https://pressroom.toyota.com/toyota-to-debut-three-new-electrified-vehicles-for-u-s-market/)Wednesday it will start selling the unnamed EVs and an unspecified plug-in hybrid model, adding to a lineup with several gas-electric hybrids that accounted for almost one-fifth of its total U.S. deliveries last year.

Toyota withdrew from EVs in the U.S. seven years ago when it [ceased](https://www.bloomberg.com/news/articles/2014-05-09/tesla-says-battery-supply-deal-for-toyota-rav4-ev-to-end) production of an all-electric version of its best-selling RAV4 crossover sport-utility vehicle. The company sells limited numbers of a fuel-cell-powered sedan called the [Mirai](https://www.bloomberg.com/news/articles/2019-10-10/toyota-plans-10-fold-boost-to-hydrogen-bet-with-restyled-sedan), but its executives in the U.S. said as recently as last year that they haven’t seen enough demand to justify a broader lineup of battery-powered models.

The move to expand beyond hybrids represents a reversal of that cautious stance and comes at a time when rivals such as General Motors Co. are [planning](https://www.bloomberg.com/news/articles/2020-11-19/gm-ups-ev-budget-by-one-third-plans-30-battery-powered-models)dozens of EVs and aiming to cease output of gasoline-powered vehicles [entirely](https://www.bloomberg.com/news/articles/2021-01-28/gm-commits-to-sell-only-electric-zero-emission-vehicles-by-2035) by 2035.

Toyota said 25% of its new-vehicle sales will be electrified by 2025 -- not far from what it expects to sell this year. But it added that the share will rise to almost 70% by 2030. The carmaker is developing a BEV platform called e-TNGA that it can use for multiple models.

The company’s renewed push into all-electrics in the U.S. follows President Joe Biden’s efforts to speed adoption of EVs. Toyota was among the last automakers to [withdraw](https://www.bloomberg.com/news/articles/2021-02-02/automakers-push-fuel-economy-targets-modeled-on-california-pact) its support for former President Donald Trump’s effort to prevent California from continuing to set its own, tougher, emissions standards.