A year later, Poultry Industry Master Plan appears to be nothing but old chicken in new packaging

When the Poultry Industry Master Plan was signed a year ago this month, no one could have predicted the devastating effects that a pandemic would have on the world during 2020. And while the South African government is working out how to deliver on the promises of increased local production and job creation in terms of the president’s economic recovery plan, the SA Poultry Association has announced that positive gains have been made towards increasing exports of poultry. That said, despite hefty import tariffs being introduced earlier in 2020, poultry imports have been on the increase and the export market has remained anything but cracked.