Business Maverick

Business Maverick

Daimler’s Late-Quarter Recovery Limits Loss to $1.9 Billion

A range of Mercedes-Benz luxury automobiles, manufactured by Daimler AG, sit on display in the automaker's showroom in Munich. Photographer: Andreas Gebert/Bloomberg

Daimler AG said a late-quarter recovery in demand spared the Mercedes-Benz maker from losing as much money as analysts were expecting.

The manufacturer reported a preliminary deficit of 1.68 billion euros ($1.9 billion) before interest and taxes in a statement Thursday. Daimler said that beat the consensus estimate for 2.1 billion euros, and that free cash flow and liquidity also held up better than expected.
Less Downbeat

Daimler and its peers were decimated by the coronavirus pandemic, with measures to contain the disease sending production plunging to levels last seen in the wake of World War II. Although plants and showrooms have now largely reopened, business is returning unevenly, with car sales in Europe coming back more slowly than North America or China.

The results are “consistent with a generally improving commentary from German manufacturers in recent weeks,” Philippe Houchois, a Jefferies analyst with a buy rating on Daimler shares, said in a note. Volkswagen AG said Wednesday that orders have been gradually ticking up in Germany but warned the recovery remains shaky and future developments are difficult to predict.

Bouncing Back

Mercedes-Benz deliveries in China, the brand’s largest market, climbed to a record in the second quarter, and retail sales of its cars edged higher in June.

To keep the momentum going, the Stuttgart, Germany-based company is preparing to roll out new iterations of its flagship S-Class sedan, a key profit driver that continues to out-sell rivals including BMW’s 7 Series.

The S-Class will be flanked by an all-electric sibling, dubbed EQS, the first car to be based on a dedicated electric-car platform with a battery range of more than 700 kilometers (435 miles). Chief Executive Officer Ola Kallenius has said Mercedes plans to shore up its offerings especially in the lucrative segment of larger luxury vehicles.

No Letting Up

It remains to be seen whether demand is improving fast enough to make a meaningful difference in Daimler’s outlook for the full year. The world’s top seller of luxury cars and commercial vehicles has said it expects vehicle deliveries, revenue and profit to decline from 2019, when results were dragged down by legal woes and production miscues.

Kallenius, 51, said during Daimler’s annual general meeting last week the carmaker must sharpen its cost-cutting efforts to shore up returns. In reviewing its global manufacturing network to get rid of excess capacity, it may sell a factory in France and has already halted plans to expand a site in Hungary. The company also might shed a small assembly facility in Brazil and is discussing options for plants in South Africa and Mexico, Handelsblatt reported.

Daimler’s personnel chief Wilfried Porth said this month the carmaker must eliminate more than 15,000 jobs, a more drastic reduction than the company announced in November. Its sweeping restructuring plan mapped out last year was rendered insufficient by the virus crisis.


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