Business Maverick

Business Maverick

Geely Surges in Hong Kong on Proposed Merger With Volvo Cars

Mike Tropf, left, and Reggie White clean a Volvo AB sign prior to the 2012 North American International Auto Show (NAIAS) at the Cobo Center in Detroit, Michigan, U.S., on Sunday, Jan. 8, 2012. The NAIAS is open to the press starting on Jan. 9 and opens to the public on Jan. 14. Photographer: Andrew Harrer/Bloomberg *** Local Caption *** Mike Tropf; Reggie White

Billionaire Li Shufu’s Geely Automobile Holdings Ltd. surged in Hong Kong trading after the company announced plans to merge with Swedish affiliate Volvo Cars, a move that could pave the way for China’s first global carmaker.

Geely and Volvo Cars have started discussions and the plan is for the combined entity to be listed in Hong Kong and Stockholm, according to a statement on Monday. Shares of Geely Automobile rose 8.6% at 9:20 a.m. local time, the biggest intraday gain since April.
The deal would unify the bulk of billionaire Li Shufu’s growing stable of automotive brands. Since the Chinese businessman bought Volvo Cars, the company has doubled sales while growing rapidly in China. Li, who is also Daimler AG’s largest shareholder, has championed consolidation as a way for automakers to pool resources for initiatives like electrification and automated driving.

The deal is likely to be seen as heralding “the emergence of China’s first (only?) global carmaker,” Robin Zhu, an analyst at Sanford C. Bernstein in Hong Kong, wrote in a note to clients. “Fasten your seatbelts.”

Zhu estimated that a merger would almost triple Geely Automobile’s revenue and nearly double operating profit.

Global dealmaking has picked up in the past year as Volkswagen AG and Ford Motor Co. agreed to cooperate and Fiat Chrysler Automobiles NV is to merge with France’s PSA Group, owner of the Peugeot brand.

A joint listing with Geely Automobile would mark a creative way to list Volvo Cars, which delayed plans for an IPO in 2018, citing the impact of trade tensions on market appetite. The new structure could be in place by the end of the year, a Volvo spokesman said.

Geely Automobile commands a current market value of about $16 billion in Hong Kong, while Volvo targeted a range of $16 billion to $32 billion before it dropped its IPO plans, people familiar with the matter said at the time. Investors were only willing to pay between $12 billion and $18 billion, those people said.

Volvo Cars’ euro bonds maturing 2025 advanced to 103.6, their highest intraday level since Jan. 27, as of 12:20pm in Stockholm. The senior unsecured notes are rated one step below investment grade.

Volvo was started in 1926 as a project within ball-bearing maker SKF AB, which wanted to show how useful its products could be in cars. The fledgling company was listed in Stockholm in 1935 before expanding to become a sprawling conglomerate that also made trucks and construction equipment, with stakes in pharmaceutical companies and breweries.

After a failed attempt at merging with France’s Renault SA, the Volvo group sold the passenger-car business to Ford in 1999 to focus on making trucks and buses. Geely took over the business from Ford in the wake of the financial crisis just over a decade later.

Moving Upmarket

Geely, which has been the top-selling Chinese car brand for three consecutive years, has sought to move upmarket through closer cooperation with its Swedish sister company. The new entity would also comprise Lynk & Co., which makes cars using Volvo’s CMA platform, and Polestar, a joint-venture that aspires to take on Tesla’s Model 3 with its first all-electric model, announced last year.

The new company’s combined annual shipments would surpass 2 million, based on data from 2019, rivaling shipments of BMW-branded cars.

Under Geely, Volvo has seen a resurgence of the brand led by sales of the popular SUV models that made up more than half of its sales last year. Deliveries in China have risen fivefold under Li’s ownership, and the company set up three assembly plants and an engine unit in the country.

Li Shufu also owns the London EV Company, famous for its taxis, holds a majority stake in Lotus Cars and bought a stake in the separate truck-making company, Volvo Group, in 2018.

The car companies have already moved toward integration in response to industry challenges. In October, Volvo Cars announced that it will form a joint venture with Geely for the development of traditional combustion engines that could be operational at the end of the year.


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