Newsdeck

Newsdeck

‘Star Wars’ Fans Must Wait Until Next Year for Baby Yoda Dolls

In a move reminiscent of the very first scramble for “Star Wars” toys more than four decades ago, Walt Disney Co. is asking fans to preorder Baby Yoda dolls that won’t be delivered until February.

 

Baby Yoda, or the Child, as Disney calls him, is the breakout star of “The Mandalorian,” the new “Star Wars” TV series that debuted last month on the company’s Disney+ streaming service.

Products available now for preorder online include a $30 Funko Inc. bobble head, a $25 plush toy from Mattel Inc. and an $11 puzzle from Buffalo Games. Some “Mandalorian” merchandise, including T-shirts and coffee mugs featuring the show’s namesake bounty hunter, are already available in Disney stores.

The Child Plush by Mattel

Source: Disney

The company said it didn’t want to release products earlier tied to the cuddly creature because doing so would have spoiled his surprise appearance in the show.

“It was important to us that the reveal of the new character, the Child, be a special moment for fans, and we could not be more thrilled with the response,” Paul Southern, senior vice president for licensing at Disney’s Lucasfilm unit, said in a statement. More products, including Lego ones, will be coming next year, the company said.

Toymaker Kenner was caught off guard by the runaway success of the original “Star Wars” film in 1977 and sold parents IOUs good for toys delivered later.

While “Star Wars” products have been reliable sellers over the years, they hit a recent peak after the 2015 release of “The Force Awakens,” the first in the new Disney-produced trilogy.

The toy industry has struggled to find a big hit for the current holiday season, and with Baby Yoda products not yet on shelves, it’s unlikely he’ll be able to fill that role.

It’s “tough to gauge demand when there’s nothing in the marketplace,” said Jim Silver, editor of TTPM.com, a toy industry website.

DM

Gallery

Please peer review 3 community comments before your comment can be posted

We would like our readers to start paying for Daily Maverick...

…but we are not going to force you to. Over 10 million users come to us each month for the news. We have not put it behind a paywall because the truth should not be a luxury.

Instead we ask our readers who can afford to contribute, even a small amount each month, to do so.

If you appreciate it and want to see us keep going then please consider contributing whatever you can.

Support Daily Maverick→
Payment options

Become a Maverick Insider

This could have been a paywall

On another site this would have been a paywall. Maverick Insider keeps our content free for all.

Become an Insider
Daily Maverick Elections Toolbox

Download the Daily Maverick Elections Toolbox.

+ Your election day questions answered
+ What's different this election
+ Test yourself! Take the quiz