First Thing, Daily Maverick's flagship newsletter

Join the 230 000 South Africans who read First Thing newsletter.

We'd like our readers to start paying for Daily Maverick

More specifically, we'd like those who can afford to pay to start paying. What it comes down to is whether or not you value Daily Maverick. Think of us in terms of your daily cappuccino from your favourite coffee shop. It costs around R35. That’s R1,050 per month on frothy milk. Don’t get us wrong, we’re almost exclusively fuelled by coffee. BUT maybe R200 of that R1,050 could go to the journalism that’s fighting for the country?

We don’t dictate how much we’d like our readers to contribute. After all, how much you value our work is subjective (and frankly, every amount helps). At R200, you get it back in Uber Eats and ride vouchers every month, but that’s just a suggestion. A little less than a week’s worth of cappuccinos.

We can't survive on hope and our own determination. Our country is going to be considerably worse off if we don’t have a strong, sustainable news media. If you’re rejigging your budgets, and it comes to choosing between frothy milk and Daily Maverick, we hope you might reconsider that cappuccino.

We need your help. And we’re not ashamed to ask for it.

Our mission is to Defend Truth. Join Maverick Insider.

Support Daily Maverick→
Payment options

Netflix Takes Step Toward Multimedia Empire With New Vi...

Newsdeck

Newsdeck

Netflix Takes Step Toward Multimedia Empire With New Video Games

By Bloomberg
12 Jun 2019 0

Netflix Inc. is unveiling new video games based on its shows, stepping up efforts to turn its streaming platform into a multimedia empire.

Stranger Things 3: The Game, a title based on the popular teen series, will come out on July 4, the same day the third season of the show debuts. Netflix has also licensed “The Dark Crystal: Age of Resistance” — a prequel series to the 1980s Jim Henson film — for a game that will debut later this year. The company isn’t developing or producing the video games itself, opting instead to license the characters to outside studios.

Netflix is just starting to explore the possibility of turning its movies and TV shows into other products, and “Stranger Things” has been its guinea pig. The show is one of the service’s most popular, especially in the U.S. and among younger viewers. The company licensed a “Stranger Things” mobile game in 2017 and has since struck deals for “Stranger Things” T-shirts, Coca-Cola bottles and ice cream. A new mobile game will debut in 2020.

Some of these promotions are just marketing stunts designed to drive additional viewers to its original series. Netflix still generates virtually all of its sales from subscriptions to its streaming service, the world’s largest paid online TV network. But both merchandise and video games could become new revenue streams.

‘Obvious’ Move
“We’re looking for opportunities to extend the universe of these shows and films into other mediums,” Chris Lee, the director of interactive games at Netflix, said during a panel at the E3 video-game expo. “To me, it was really obvious to try to do that into video games.”

Industrywide, video games sales topped $40 billion last year. That’s more than consumers spend on movie tickets.

Hollywood studios have a checkered history of turning hit movies and shows into video games, and an even spottier track record of turning games into movies. For every GoldenEye, a classic game based on the James Bond film, there are a number that failed.

Netflix is still in the experimental stage. Its first two games will be available on most of the major gaming consoles, as well as personal computers. The company has also produced interactive TV series that blend gaming with TV, such as “Black Mirror: Bandersnatch.” Viewers have to make choices during the show that affect the narrative.

Gallery

Please peer review 3 community comments before your comment can be posted