Rapper Kendrick Lamar on Sunday won MTV's Video of the Year for "HUMBLE.," his ironic take on fame and fortune, as he became the big winner of the channel's awards.
Lamar, one of the most acclaimed rappers of his time, also took Best Hip-Hop Video and technical awards for the video to the song, in which he is depicted as everything from the pope to Jesus during “The Last Supper.”
The track appears on Lamar’s latest album “DAMN.,” on which he turned to a more traditional hip-hop sound after the jazz experimentation of his previous work, “To Pimp a Butterfly.”
Lamar opened the Video Music Awards in Los Angeles in fiery form with “HUMBLE.,” on a martial arts-themed set that ended with dancers dressed like ninjas climbing a fence on fire. DM