Like almost everything in modern-day South Africa, it all began in the mines. By DAILY MAVERICK CHRONICLE.
SABMiller’s official story, honed by sepia-tinted apartheid-era advertising campaigns, credits master brewer Charles Glass with the creation of Castle Lager during the Johannesburg gold rush. In the mid-1880s, Glass founded the Castle Brewery, which in 1895 would become South African Breweries, and two years later the first industrialised company to list on the Johannesburg Stock Exchange. Head offices, however, were in London, and the company also listed on the London Stock Exchange—South African Breweries, it turned out, were South African in name only. The company, always a binge shopper, bought everything: rival breweries, bottling plants, soft drink companies, major retailers, while establishing the Southern Sun Hotel Corporation. By the 1960s, the minute percentage of the South African beer market that SAB didn’t own was likely not worth the effort.
But if apartheid proved lucrative—and it most certainly did—what came next was a veritable bonanza.
Read the full feature here.
Photo: Bartender serves a beer produced by brewing company SAB Miller at a bar in Cape Town, September 16, 2015. REUTERS/Mike Hutchings
While we have your attention...
An increasingly rare commodity, quality independent journalism costs money - though not nearly as much as its absence.
Every article, every day, is our contribution to Defending Truth in South Africa. If you would like to join us on this mission, you could do much worse than support Daily Maverick's quest by becoming a Maverick Insider.
Click here to become a Maverick Insider and get a closer look at the Truth.
Towns near Fukushima are now being plagued by hordes of rampaging radioactive wild boars. Where are Asterix and Obelix when you need them?