The last time I interviewed Stephen Segerman in his den in Oranjezicht, it was July 2012, just prior to the official release of Searching for Sugar Man in South Africa. At that time Segerman gave the impression of a man both bemused and exhilarated by the success of the film, in which he features prominently as one of two South Africans who made it their mission to track down Rodriguez.
Shortly before the interview, he’d been to the Sundance Film Festival with Bendjelloul and Rodriguez, where the film received a standing ovation. “It was just a magical night,” he told me at the time.
Watch: Searching for Sugar Man trailer
Almost two years later, the fairytale seemed even rosier. Searching for Sugar Man won the Best Documentary Oscar at the 2013 Academy Awards. Rodriguez, who languished in obscurity for years, today has fame and fortune locked down. It was the ultimate feel-good story.
And then, on Tuesday, shocking news broke: Bendjelloul, aged just 36, was dead.
“You know, with some people you have inklings and maybes. With Malik? Suicide? Impossible,” says Segerman, shaking his head. “I thought he must have died in his sleep or something. When I heard, well…” he trails off. “I’ve been seeing the comments. This dude had the world at his feet, he had an Oscar…”
Malik Bendjelloul was a teen actor in his native Sweden, starring in a show which Segerman describes as the Swedish version of America’s Family Ties. As an adult he worked as a TV reporter for Sweden’s public broadcaster, specialising in making short films about visiting rockstars. Then he left to travel the world, looking for richer stories.
Segerman first heard from Bendjelloul in late 2006, when he emailed the record-store owner to say that he was coming to Cape Town, and asked if they could meet. He had learnt about Segerman’s involvement in the Rodriguez tale through a piece in the Guardian, and wanted to hear more.
“At that stage we had a shop on the corner of Long Street with lekker big glass windows,” remembers Segerman. “I can still see him coming around the corner and saying: ‘Hello, I’m Malik!’”
In an interview with Movie Scope Magazine in July 2012, Bendjelloul described the encounter:
“I met Stephen ‘Sugar’ Segerman, the guy who first started to look for Rodriguez in Cape Town, and when he told me the story I was just blown away. It was just so beautiful and touching. Just the one-sentence summary was pretty strong: ‘A man who doesn’t know that he is a superstar.’”
For his part, Segerman instantly warmed to the lanky Swede.
“He just had such a lovely energy: tall, bright-eyed…He reminded me of Tintin,” he says.
Segerman took him up Table Mountain and Bendjelloul filmed a short sequence of Segerman telling the story of the hunt for Rodriguez. Then he disappeared off to Sweden, and Segerman didn’t hear from him for six months. At that point, Bendjelloul emailed to say: that’s the story we like in Sweden.
Bendjelloul returned to Cape Town and shot a one-minute trailer in Segerman’s den. He took it to the Sheffield Documentary Festival, where aspirant filmmakers pitch their stories. Bendjelloul won. A full-length documentary was on the cards.
Segerman points to a photograph pinned to a cabinet. It shows Segerman, Bendjelloul and camera woman Camilla Skagerström. “That was the team,” he says. “Just them. They came here and shot, then went to Detroit. There was barely any budget. Just – excuse the cliché – passion.”
Photo: Stephen Segerman, cinematographer Camilla Skagerström, and filmmaker Malik Bendjelloul, pictured in Segerman’s den in Cape Town.
In Detroit, there was the tricky business of persuading the reclusive Rodriguez to feature in the film at all. Bendjelloul worked his way in by meeting the musician’s family members one by one. He got his way eventually through sheer charm, Segerman says. Even so, filming Rodriguez had certain unique challenges. There’s a scene in the film where Rodriguez is fiddling with a video microphone while he talks. It still had to be used: there was no question of a do-over.
“There was always only gonna be one take,” Segerman chuckles. “No way was Rodriguez going to say all those things all over again.”
For over a year, Bendjelloul sat in his flat in Stockholm making the film. People promised funding and backed out. He ran out of money for animation, so he had to do the animation work himself. It’s the stuff of legends now that some scenes in the documentary had to be filmed using a $1 Super-8 iPhone app.
“That movie is sort of a bit jerry-built – kind of smashed together,” says Segerman. “I saw it for the first time and thought: That doesn’t look anything like movies I’ve checked, slick, beautifully-made documentaries!”
But the film’s sheer heart – and the incredible story it told – more than compensated for its technical weaknesses. Some suggested that the story was a little too incredible – that Bendjelloul had conveniently omitted aspects of the Rodriguez narrative that didn’t easily fit within the rags-to-riches trajectory.
“There were two main snipes about the film,” Segerman says today. “The first was that Rodriguez wasn’t actually an anti-Apartheid hero – which I never said. The other criticism is about Australia.” Bendjelloul’s documentary left out the fact that Rodriguez was aware that he had a major fan-base in Australia, and had toured there twice in the late 70s and early 80s.
“The simple explanation, which we spoke about, is that [Searching for Sugar Man] is about the search of two South Africans for Rodriguez,” Segerman says. “I found out about the Australian tour the night that I met Rodriguez for the first time, in March 1998. If I’d known, I would have tracked him through Australia! It was not part of our story.”
Segerman says Bendjelloul was unruffled by this criticism. “It made zero difference,” he says. “For him to create something which brought so much happiness into the world…Nothing could have bothered him about that.”
Segerman and Craig Bartholomew, the music journalist who also features in the documentary as instrumental in the hunt for Rodriguez, attended the Oscars with Bendjelloul last year.
From his wallet, Segerman extracts a piece of card on which he’d jotted down ideas for an acceptance speech for Bendjelloul, since the filmmaker hadn’t prepared anything.
“I’m superstitious about preparing speeches – this has been lucky for me,” it begins.
In the end, the laconic Swede didn’t need the prompt. “Oh boy!” Bendjelloul said when he won. “Thanks to one of the greatest singers ever, Rodriguez!”
There’s a photo in Segerman’s den of the three men tux-ed up, Bendjelloul clutching his statuette, at the prestigious Vanity Fair after-party.
“Just on my left side, over there,” says Segerman, pointing at the photo, “there was this old American dude. I thought: who’s that? He obviously wasn’t an actor.” He pauses. “It was Buzz Aldrin. For a baby-boomer like me, you don’t get any better than that. I met Buzz Aldrin, and then I went home.”
Interviewed by the New York Times in May last year as part of a list of ’20 Filmmakers To Watch’, Bendjelloul hinted at the surreal aspects of having made such a successful first film.
“Since everything was the first time for me, it was a bit confusing to understand what last year was all about,” Bendjelloul admitted. “To travel around with your film is a weird experience. Filmmakers are not musicians, they can’t perform their film; you don’t even need to load the projector. It was weird to think that that year was the reward for the work. But now I realise that it’s this year that is the reward. To feel free to do exactly what you want to do without feeling too scared that your ideas won’t interest anyone or worry about the rent or having to deal with people who think they know better.”
After the Oscars, Segerman says Bendjelloul was besieged with offers.
“Malik had been turning down a huge amount of stuff. He had a lot of offers of TV commercials, that kind of thing, but he wasn’t the type of guy to sell out. Your first full-length movie wins an Oscar! What the hell do you do for a second?”
In fact, for his next major project, Segerman said Bendjelloul had turned again to a South African story. He was working on a screenplay for a feature film inspired by the experiences of conservationist Lawrence Anthony, dubbed ‘the elephant whisperer’ for his work with traumatised elephants.
“He loved South Africa,” Segerman says. “I always say he should have been an honorary Capetonian. You have no idea how many people found out about Cape Town from his movie. He made it look so beautiful.”
Bendjelloul didn’t let his newfound fame go to his head, according to Segerman. “He always looked a little bit shy, a little bit awkward. It’s not an easy thing to deal with.”
Segerman was last in touch with the filmmaker last Monday, when the two had an email exchange about a legal dispute unfolding between two of Rodriguez’s old record labels. He says Bendjelloul gave no sign at all that anything was emotionally amiss.
“You know, through the film… My little record shop became a great little record shop. Rodriguez found his destiny. Malik, I thought, had found his,” Segerman says.
“You put something like that out there. The joy that I’ve got out of it – how much more so for Malik? And it wasn’t enough.” DM
Resurrecting Rodgriguez, on Daily Maverick
Photo: A file picture date 18 December 2012 shows Swedish Academy Award-winning documentary filmmaker Malik Bendjelloul. Bendjelloul has died in Stockholm, Sweden, on 13 May 2014 at the age of 36. Bendjelloul’s movie Searching for Sugar Man won the 2013 Academy Award for Best Documentary Feature. EPA/ANDERS WIKLUND.
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