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27 June 2017 22:52 (South Africa)

World Cup boosts South Africa's international reputation

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

According to the Reputation Institute of South Africa, the hosting of the World Cup has significantly improved the reputation of South Africa among the G8 countries. "At the beginning of the year, South Africa was grouped at a level with several countries with serious reputational issues," said Dominik Heil, the managing director of the Risa. "Post World Cup, the country's rating had improved to be on par with Peru and Thailand." We're not too sure it's that cool being grouped with Thailand these days, but hey, we'll take what we can get. The study compared levels of reputation in January and again in August of 2010. During the same time, local perceptions of the country nose-dived, due to the fact that the survey was conducted during the public servants' strike. Read more: Sapa, via TimesLive

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

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