Cell C to contest ASA ruling

By Andy Rice 7 October 2010

Cell C has said it will contest the Advertising Standard Authority's ruling on Tuesday that it must remove the term "4Gs" from its latest advertising campaign. In response to complaints from Vodacom and MTN, the ASA found that the term could cause confusion among the public, who might erroneously believe that Cell C was rolling out 4G mobile broadband network. Cell C, however, has contended that the term stands for "For Great Speed" and "For Great Service", and that the company is a victim of "corporate bullying". Nice try, guys.