Cell C to contest ASA ruling

By Andy Rice 7 October 2010

Cell C has said it will contest the Advertising Standard Authority's ruling on Tuesday that it must remove the term "4Gs" from its latest advertising campaign. In response to complaints from Vodacom and MTN, the ASA found that the term could cause confusion among the public, who might erroneously believe that Cell C was rolling out 4G mobile broadband network. Cell C, however, has contended that the term stands for "For Great Speed" and "For Great Service", and that the company is a victim of "corporate bullying". Nice try, guys. 

Gallery

While we have your attention...

An increasingly rare commodity, quality independent journalism costs money - though not nearly as much as its absence.

Every article, every day, is our contribution to Defending Truth in South Africa. If you would like to join us on this mission, you could do much worse than support Daily Maverick's quest by becoming a Maverick Insider.

Click here to become a Maverick Insider and get a closer look at the Truth.


Election 2019

Maimane takes hardline on illegal immigration at DA’s 2019 campaign manifesto launch

By Ferial Haffajee

Canola oil is named such as to remove the "rape" from its origin as rapeseed oil.