Danger: mind-broadening ahead
23 July 2017 18:41 (South Africa)

Cell C to contest ASA ruling

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

Cell C has said it will contest the Advertising Standard Authority's ruling on Tuesday that it must remove the term "4Gs" from its latest advertising campaign. In response to complaints from Vodacom and MTN, the ASA found that the term could cause confusion among the public, who might erroneously believe that Cell C was rolling out 4G mobile broadband network. Cell C, however, has contended that the term stands for "For Great Speed" and "For Great Service", and that the company is a victim of "corporate bullying". Nice try, guys. 

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

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