Where has the time gone
30 May 2017 09:11 (South Africa)

The phrase "sub-Saharan Africa" must go, says Celebrate Africa Foundation

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

The Celebrate Africa Foundation has called on editors across the world to discontinue using the phrase "sub-Saharan Africa". According to the foundation, the phrase is a "pejorative term" that is "disparaging and contemptuous". The foundation plans to gather 2 million signatures in their petition, which will be handed to world leaders and global organisations. The foundation has not yet offered an alternative name it considers more politically correct. Read more: CNN

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

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