The Sun markets the smell of gutter journalism

By Andy Rice 6 September 2010

On Monday the UK tabloid The Sun launched a perfume called Buzz, sold exclusively at Harrods. The scent, which might have been expected to be a potent combination of sex, blood, and rotting drains, instead contains notes of citrus, bergamot, jasmine, ylang ylang, vanilla and sandalwood. Bearing in mind that the average Sun reader is probably not in the top earning bracket, at £59 for 50ml of perfume, it would be very surprising if Buzz manages to achieve the sweet smell of success. Read more: Brand Republic


While we have your attention...

An increasingly rare commodity, quality independent journalism costs money - though not nearly as much as its absence.

Every article, every day, is our contribution to Defending Truth in South Africa. If you would like to join us on this mission, you could do much worse than support Daily Maverick's quest by becoming a Maverick Insider.

Click here to become a Maverick Insider and get a closer look at the Truth.


Project David Mabuza’s Long Walk to Rehabilitation

By Stephen Grootes


SABC’s rescue plan: A lithe and lean, revenue generating people’s machine

Marianne Thamm 35 mins ago

One of the largest carp ever caught on record was done so using the ashes of the fisherman's deceased friend.