The Sun markets the smell of gutter journalism

By Andy Rice 6 September 2010

On Monday the UK tabloid The Sun launched a perfume called Buzz, sold exclusively at Harrods. The scent, which might have been expected to be a potent combination of sex, blood, and rotting drains, instead contains notes of citrus, bergamot, jasmine, ylang ylang, vanilla and sandalwood. Bearing in mind that the average Sun reader is probably not in the top earning bracket, at £59 for 50ml of perfume, it would be very surprising if Buzz manages to achieve the sweet smell of success. Read more: Brand Republic

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