Don't encourage us
21 January 2018 14:55 (South Africa)

The Sun markets the smell of gutter journalism

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

On Monday the UK tabloid The Sun launched a perfume called Buzz, sold exclusively at Harrods. The scent, which might have been expected to be a potent combination of sex, blood, and rotting drains, instead contains notes of citrus, bergamot, jasmine, ylang ylang, vanilla and sandalwood. Bearing in mind that the average Sun reader is probably not in the top earning bracket, at £59 for 50ml of perfume, it would be very surprising if Buzz manages to achieve the sweet smell of success. Read more: Brand Republic

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

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