This is not a paywall.

Register for free to continue reading.

The news sucks. But your reading experience doesn't have to. Help us improve that for you by registering for free.

Please create a password or click to receive a login link.

Please enter your password or get a login link if you’ve forgotten

Open Sesame! Thanks for registering.

First Thing, Daily Maverick's flagship newsletter

Join the 230 000 South Africans who read First Thing newsletter.

We'd like our readers to start paying for Daily Maverick

More specifically, we'd like those who can afford to pay to start paying. What it comes down to is whether or not you value Daily Maverick. Think of us in terms of your daily cappuccino from your favourite coffee shop. It costs around R35. That’s R1,050 per month on frothy milk. Don’t get us wrong, we’re almost exclusively fuelled by coffee. BUT maybe R200 of that R1,050 could go to the journalism that’s fighting for the country?

We don’t dictate how much we’d like our readers to contribute. After all, how much you value our work is subjective (and frankly, every amount helps). At R200, you get it back in Uber Eats and ride vouchers every month, but that’s just a suggestion. A little less than a week’s worth of cappuccinos.

We can't survive on hope and our own determination. Our country is going to be considerably worse off if we don’t have a strong, sustainable news media. If you’re rejigging your budgets, and it comes to choosing between frothy milk and Daily Maverick, we hope you might reconsider that cappuccino.

We need your help. And we’re not ashamed to ask for it.

Our mission is to Defend Truth. Join Maverick Insider.

Support Daily Maverick→
Payment options

Trademarks Registrar rejects Cell C logo

Business Maverick

Business Maverick, Media

Trademarks Registrar rejects Cell C logo

Cell C's new logo has been provisionally rejected by the Registrar of Trademarks. Cipro documents show that the new logo was rejected on 2 August, but the company went ahead with its launch on 4 August. The company said that reports that the logo had been rejected were "incorrect", because the Registrar has yet to examine the trademark application. Legal experts say it's impossible to determine what the grounds for the provisional rejection are, but you don't need to be an expert to see that the new logo looks a lot like the copyright sign, and Regulation 10 of the Regulations to the Trade Marks Act 194 of 1993 clearly stipulates that, "subject to the provisions of any other law, the Registrar of Trade Marks may refuse to accept any application for registration of a trade mark upon which any of the following appear: (b) the letters "(R)", "(C)" or similar combinations which may be construed to import a reference to registration." Cell C said they spent upward of R160 million just on the rebranding of their stores with the new logo, so we can expect them to fight this one out to the highest level, dragging it out for a few years at the least. Read more: ITWeb.



Please peer review 3 community comments before your comment can be posted