Analysis of the third kind
11 December 2017 17:20 (South Africa)

Ryanair says sorry to easyJet over Pinocchio adverts

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

British low-cost airline Ryanair has paid rival easyJet damages of £50,100 and apologised to its founder Stelios Haji-Ioannou for running an advert implying that he was a liar. The ad featured Haji-Ioannou with a Pinocchio-style nose, and accused easyJet of lying about its punctuality statistics. Ryanair will also have to pay costs, which have yet to be determined. Read more: The Guardian

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

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