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24 May 2017 21:47 (South Africa)

AOL falls for website spoof

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

AOL's breaking news service has fallen hook, line and sinker for a spoof story about alleged gunman Raoul Moat on satirical website The News Grind. "As officers and dogs move in, citizens from around the isle are anticipating a swift and gruesome conclusion to the national drama. Some are even clamouring for it, calling it the best live entertainment they’ve seen in some time," The News Grind article read, and AOL quoted this and other excerpts as if they were from a genuine source. As News Grind contributor Robin Brown summed it up by suggesting that perhaps even the news is beyond satire these days. Read more: Journalism.co.uk

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

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