To infinity and beyond
21 September 2017 09:07 (South Africa)

Faster to read a book than on an iPad, study finds

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

Reading on an iPad or Kindle is as much as 10.7% slower than reading a good, old-fashioned book, according to a study by Dr Jakob Nielson. But don't throw out your eReader just yet - the test group comprised only 24 members, which is way too small a number to produce conclusive results. Read more: PC World

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

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