Chevrolet’s next advert to be crowd-sourced

By Andy Rice 6 July 2010

Chevrolet Europe is turning to crowd-sourcing to conceptualise its latest car advertisement. The winning entry will convey the brief that Chevrolet is both "passionate and practical". The last time Chevrolet tried a crowd-sourcing strategy in its advertising, several people made videos calling the vehicle maker to task for, among other things, its environmental policy. We guess the lure of tapping creative genius on the cheap is what's convinced the company that it might be a good idea to go this route again.  Read more: Brand Republic