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27 June 2017 05:25 (South Africa)

Pepsi served at Durban beach fan park

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

Volunteers at Durban's beach fan park have been getting a bottle of Pepsi as part of their free lunch packs. But this outrageous practice was swiftly brought to a halt earlier this week when Coca-Cola was made aware of the fact. Coca-cola is the soft beverage sponsor of the 2010 World Cup. A Durban city official said that allowing Pepsi in the fan park was a genuine mistake, and that the drinks had not been provided by Pepsi. Who needs to come up with ambush marketing when other people do it for you? Read more: Sapa via Times Live

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

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