Pepsi served at Durban beach fan park

By Andy Rice 2 July 2010

Volunteers at Durban's beach fan park have been getting a bottle of Pepsi as part of their free lunch packs. But this outrageous practice was swiftly brought to a halt earlier this week when Coca-Cola was made aware of the fact. Coca-cola is the soft beverage sponsor of the 2010 World Cup. A Durban city official said that allowing Pepsi in the fan park was a genuine mistake, and that the drinks had not been provided by Pepsi. Who needs to come up with ambush marketing when other people do it for you? Read more: Sapa via Times Live


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