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27 July 2017 06:32 (South Africa)

Imaginary unicorns result in real legal threats

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

Website ThinkGeek recently received a cease and desist letter over its advertising of canned unicorn meat on 1 April. The US National Pork Board, which sent the letter, was unhappy over the use of the phrase "the new white meat", which it felt was too similar too its own pay-off line: "the other white meat". We can just about forgive falling for an April Fool's joke, but believing in unicorns takes gullibility to a whole new level. Read more: Slashdot

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

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