Where ignorance fears to tread.
21 August 2017 02:57 (South Africa)

Fifa threatens PE restaurant owner over window decoration

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

PE restaurant owner Chris van Heerden is the latest person to fall foul of Fifa's stringent ambush marketing laws. Van Heerden has painted a soccer ball and "2010" on his restaurant window. Fifa has told him he must take the image of the soccer ball down, and that if he is found guilty of contravening the Trademark Act, he can be fined R10,000 and face six months in prison. These penalties can be increased if the offending image is not removed immediately. Read more: Sport24

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

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