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19 January 2018 16:58 (South Africa)

BP will hang on to Olympic sponsorship

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

Lord Sebastian Coe, the head of the 2012 London Olympic committee has said that BP will remain a top-level sponsor, despite the oil spill. Coe went so far as to call BP "an example of a world-class company who are working with us, sharing our vision and bringing it forward". Seems the ineptitude of BP's PR department is catching.   Read more: BBC Sport

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

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