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28 May 2017 08:46 (South Africa)

Fifa claims Bavaria imported ambush-marketing organisers

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

Fifa continues to do its hook-line-and-sinker routine. On Thursday, it announced further details about the Dutch-brewer Bavaria's brilliant attempt on ambush marketing: they actually imported two key organisers, who then proceeded to (shock, horror) hire local, innocent girls for the grisly deed. We think Anheuser-Busch InBev should sue Fifa for providing Bavaria with tens of millions of rand worth of free advertising around the world. Read more: Sapa via IOL

  • Andy Rice
    andy rice
    Andy Rice

    Andy Rice is a founding partner of Yellowwood Future Architects, a marketing strategy consultancy. In his other lives, he is the southern hemisphere's only supporter of Cambridge United Football Club, and was once upon a time the South African National Spoofing Champion. He has played football at Wembley and cricket at Lord's within the same weekend, but troubled the scorer on neither occasion. Things could only go up from here.

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