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Paramount puts movie clips into the marketing mix

Defend Truth

Paramount puts movie clips into the marketing mix

Paramount Pictures is soon to launch an online video clip service. This will enable potential buyers to search huge numbers of feature films on a frame-by-frame basis, which they can then insert into anything they like. It’s a bit like the DStv promo clips that have all the funny bits, or dancing moves, excised from multiple sources. That creates a whole new world of advertising and marketing possibilities, and soon this service will be available to ad agencies, cellphone companies and broadcasters, with pricing depending on how a clip is used. Paramount will deliver the selection in a choice of formats and resolutions and in multiple languages. Using an automated indexing tool, movies can quickly searched by actor, line of dialogue, location, genre and so on. Read more: The New York Times


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