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TiVo and Virgin Media join forces in UK market

Defend Truth

TiVo and Virgin Media join forces in UK market

After failing with its first crack at the British market, American set-top box maker TiVo is back for another go. This time the company has teamed up with Virgin Media, in a move that will pit the venture against the likes of BSkyB and Project Canvas. Due for release next year, the high definition set-top boxes will allow subscribers to access the Web and record TV programming to a hard-drive. TiVo will be Virgin Media’s exclusive partner in the UK market, and will provide the middleware and software for the company’s next-generation pay-TV products. Meanwhile, in the US on Wednesday, TiVo posted a third-quarter fiscal loss – but analysts expect this latest deal to turn the brand’s fortunes around. Read more: The Independent

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