Analysis of the third kind
29 May 2017 13:30 (South Africa)

Dell gets it wrong, very wrong

dell

Computer makers have been having a good couple of months, with Apple doing especially well but others not far behind. But Dell yesterday reported a 15% decline in revenue for its last quarter and a shocking 54% drop in profit. Now nobody, not even Dell itself, seems to know what it will do next. The strategy of sacrificing revenue if it brought better profit margins clearly has not worked. The company is still counting on Windows 7 to drive hardware sales, but now forecasts that effect to be more slow-mo than previously anticipated. Meanwhile, everyone from Lenovo to HP is eating away at its market share – again. Read more: Wall Street Journal, BusinessWeek

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