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24 November 2017 18:49 (South Africa)

Even publishing royalty is feeling the pinch as Condé Nast ad pages plummet

  • Branko Brkic
    branko3048 a ray
    Branko Brkic

    Brkic is the founder and editor of The Daily Maverick.

    He has edited magazines on business and politics, technology, and wildlife. He has also published fiction and non-fiction books, most of them in Serbian. Though he has never pretended to be a reporter, his wide knowledge of politics (especially in America), combined with his experiences in a disintegrating Yugoslavia, gives him an unusual outlook on events in South Africa.

    Despite the vowel-poor surname, he tells anyone who asks that he hails from Hyde Park, Johannesburg, having spent most of his adult life in South Africa.

    Recent columns:

Times are tough for everybody, but especially so for dead-tree publishers. Small ones. Niche ones. And, it appears, some of the biggest names in the industry too. According to estimates released on Wednesday, the number of advertising pages in magazines in the Condé Nast stable declined by around one third this year. That is rather steeper than could have been expected even in the midst of a recession; the company tends towards higher-end magazines with luxury brand advertisements. From the kind of companies that shouldn't blink during short-term consumer slumps. Or maybe not. Read more: New York Times

  • Branko Brkic
    branko3048 a ray
    Branko Brkic

    Brkic is the founder and editor of The Daily Maverick.

    He has edited magazines on business and politics, technology, and wildlife. He has also published fiction and non-fiction books, most of them in Serbian. Though he has never pretended to be a reporter, his wide knowledge of politics (especially in America), combined with his experiences in a disintegrating Yugoslavia, gives him an unusual outlook on events in South Africa.

    Despite the vowel-poor surname, he tells anyone who asks that he hails from Hyde Park, Johannesburg, having spent most of his adult life in South Africa.

    Recent columns:

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