Google forks out $750 million for AdMob
If one wants to see where the advertising business is hoping to thrive in the near future, look at the Google’s latest purchase: AdMob, one of the US’s largest mobile advertising networks. Google is spending a colossal amount on the company that, at best, has $45 million to $60 million in annual revenue, according to JP Morgan analyst, Imran Khan. But it appears current revenue is not worrying Google. The idea is to strategically use AdMob’s network to create and distribute mobile display ads, not unlike the ones we see on websites today. Google’s free Android mobile operating system is already powering many smartphones, the platform that is expected to grow wildly in the coming years and AdMob will finally enable Google to extend its online ad domination to mobile space. Read more: Reuters
Reader notice: Our comments service provider, Civil Comments, has stopped operating and will terminate services on 20th Dec 2017. As a result, we will be searching for another platform for our readers. We aim to have this done with the launch of our new site in early 2018 and apologise for the inconvenience.