Online news reaches adulthood
- Branko Brkic
- 30 Oct 2009 (South Africa)
The founders of Politico plan to employ an editorial staff of fifty on a local, Washington-based news website. One more sign that online has graduated from college and now has a real job.
In a move that confirms web-based news is truly entering the mainstream, Allbritton Communications, the creators of Politico, are launching an online news site focused exclusively on the Washington area and surrounds. What’s most bold about the venture is that it competes with the legendary Washington Post head-on, and has in the editor’s chair Jim Brady, executive editor of washingtonpost.com until early 2009. The organisation will employ a newsroom staff of fifty people, at salaries in the same ballpark as those of journalists at top-tier newspapers.
Due to start operating in April or May 2010, the website has yet to brand itself. But the business model has largely been bedded down, and the recent rise to profitability of Politico has no doubt filled the backers with confidence in the viability of the project. At three-million unique visitors per month, Politico, launched in 2007, is currently more popular than all but ten US newspaper sites.
Read more: New York Times
Reader notice: Our comments service provider, Civil Comments, has stopped operating and will terminate services on 20th Dec 2017. As a result, we will be searching for another platform for our readers. We aim to have this done with the launch of our new site in early 2018 and apologise for the inconvenience.