In a move that confirms web-based news is truly entering the mainstream, Allbritton Communications, the creators of Politico, are launching an online news site focused exclusively on the Washington area and surrounds. What’s most bold about the venture is that it competes with the legendary Washington Post head-on, and has in the editor’s chair Jim Brady, executive editor of washingtonpost.com until early 2009. The organisation will employ a newsroom staff of fifty people, at salaries in the same ballpark as those of journalists at top-tier newspapers.
Due to start operating in April or May 2010, the website has yet to brand itself. But the business model has largely been bedded down, and the recent rise to profitability of Politico has no doubt filled the backers with confidence in the viability of the project. At three-million unique visitors per month, Politico, launched in 2007, is currently more popular than all but ten US newspaper sites.
Read more: New York Times
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