... and off to work it goes. The favourite company of many generations, and the world's biggest media and entertainment company, Disney has decided that the middle of the recession is a great time to re-think everything, especially its retail philosophy. The entertainment giant owns 340 stores across the US and is now, inspired by its largest individual shareholder, Steve Jobs (via Pixar), taking a closer look at the success Apple (not the poisoned kind) had in its own retail offensive a couple of years ago. So where the competitors cut back, re-organise or just plain hibernate, waiting for bad times to blow over, Disney is doing a positively Jobsian move: investing aggressively, re-designing stores to become theme-parks themselves, bringing more joy and happiness to the paying customers. Worked for Apple; will probably work for Disney too.
While we have your attention...
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