Danger: mind-broadening ahead
19 November 2017 01:04 (South Africa)

Disney re-thinks its stores philosophy...

  • Branko Brkic
    branko3048 a ray
    Branko Brkic

    Brkic is the founder and editor of The Daily Maverick.

    He has edited magazines on business and politics, technology, and wildlife. He has also published fiction and non-fiction books, most of them in Serbian. Though he has never pretended to be a reporter, his wide knowledge of politics (especially in America), combined with his experiences in a disintegrating Yugoslavia, gives him an unusual outlook on events in South Africa.

    Despite the vowel-poor surname, he tells anyone who asks that he hails from Hyde Park, Johannesburg, having spent most of his adult life in South Africa.

    Recent columns:

disneyland 01

... and off to work it goes. The favourite company of many generations, and the world's biggest media and entertainment company, Disney has decided that the middle of the recession is a great time to re-think everything, especially its retail philosophy. The entertainment giant owns 340 stores across the US and is now, inspired by its largest individual shareholder, Steve Jobs (via Pixar), taking a closer look at the success Apple (not the poisoned kind) had in its own retail offensive a couple of years ago. So where the competitors cut back, re-organise or just plain hibernate, waiting for bad times to blow over, Disney is doing a positively Jobsian move: investing aggressively, re-designing stores to become theme-parks themselves, bringing more joy and happiness to the paying customers. Worked for Apple; will probably work for Disney too.

  • Branko Brkic
    branko3048 a ray
    Branko Brkic

    Brkic is the founder and editor of The Daily Maverick.

    He has edited magazines on business and politics, technology, and wildlife. He has also published fiction and non-fiction books, most of them in Serbian. Though he has never pretended to be a reporter, his wide knowledge of politics (especially in America), combined with his experiences in a disintegrating Yugoslavia, gives him an unusual outlook on events in South Africa.

    Despite the vowel-poor surname, he tells anyone who asks that he hails from Hyde Park, Johannesburg, having spent most of his adult life in South Africa.

    Recent columns:

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