The Nielsen advertising ratings company announced the gloomy picture in global advertising downturn is starting to improve – sort of. Or rather, to qualify it, the rate of decline is slowing, showing possible signs of bottoming out. Nielsen said ad spend globally declined 5.8% in second quarter this year, compared to the 7.9% slump in the first. As in the case with IMF results, advertising actually jumped in 2.2% Asia, while Europe suffered a 9% drop and North America a whopping 15.9%.
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