The buck starts here
21 September 2017 12:30 (South Africa)
Media

Simon & Shuster want you to curl up with a good ‘vook’

  • Branko Brkic
    branko3048 a ray
    Branko Brkic

    Brkic is the founder and editor of The Daily Maverick.

    He has edited magazines on business and politics, technology, and wildlife. He has also published fiction and non-fiction books, most of them in Serbian. Though he has never pretended to be a reporter, his wide knowledge of politics (especially in America), combined with his experiences in a disintegrating Yugoslavia, gives him an unusual outlook on events in South Africa.

    Despite the vowel-poor surname, he tells anyone who asks that he hails from Hyde Park, Johannesburg, having spent most of his adult life in South Africa.

    Recent columns:

  • Media
vook

The future of books is coming your way, and it may not be what you expected.

Reading aint what it used to be. Worldwide, book publishers have been fighting for the attention of the consumer since Marconi stole his patent for the radio from Serbian scientist Nikola Tesla in 1897. And the subsequent inventions of television and the internet certainly haven’t helped publishers’ cash-flow.

So now they’re hitting back. Yesterday, the prestigious house Simon & Schuster released four ‘vooks’, books that intersperse electronic text with video for your personal reading/viewing pleasure. The carriers of this new hybrid are iPhone, iPod Touch and the internet itself.

Naturally, opinion is divided as to the saleability of the product. Die-hard booklovers see in the vook further proof of the death-throes of reading, while salivating tech-heads continue to sprout forth about brave new futures. The truth, perhaps, lies somewhere in between. Tolstoy’s War & Peace, with accompanying mock-up videos of the Battle of Borodino, probably won’t top the sales charts. But a fitness and diet title with, say, an audio-visual component showing the proper way to do tummy crunches?

Maybe not, either.  

Read more: The New York Times

  • Branko Brkic
    branko3048 a ray
    Branko Brkic

    Brkic is the founder and editor of The Daily Maverick.

    He has edited magazines on business and politics, technology, and wildlife. He has also published fiction and non-fiction books, most of them in Serbian. Though he has never pretended to be a reporter, his wide knowledge of politics (especially in America), combined with his experiences in a disintegrating Yugoslavia, gives him an unusual outlook on events in South Africa.

    Despite the vowel-poor surname, he tells anyone who asks that he hails from Hyde Park, Johannesburg, having spent most of his adult life in South Africa.

    Recent columns:

  • Media

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