The Internet Advertising Bureau of Britain announced that online advertising now accounts for 23.5% of the market, as opposed to TV’s 21.9%. Almost 60% of online spend came from Google ads. Online classifieds also grew, while banners, pop-ups and similar declined, hinting that format and type of ad could be a deciding factor in success or otherwise. However, print media still thumps both online and TV with 30% of market share. But before we report the death of TV advertising, we must note that the picture in the UK is slightly atypical; its biggest TV entity, the BBC, doesn’t accept advertising, seriously skewing the overall ratios.
Some firing squads are all issued with blank cartridges with the exception of one person. This helps alleviate personal responsibility for the execution squad.