Defend Truth

Online advertising in UK overtakes TV for the first time ever

The Internet Advertising Bureau of Britain announced that online advertising now accounts for 23.5% of the market, as opposed to TV’s 21.9%. Almost 60% of online spend came from Google ads. Online classifieds also grew, while banners, pop-ups and similar declined, hinting that format and type of ad could be a deciding factor in success or otherwise. However, print media still thumps both online and TV with 30% of market share. But before we report the death of TV advertising, we must note that the picture in the UK is slightly atypical; its biggest TV entity, the BBC, doesn’t accept advertising, seriously skewing the overall ratios.

Gallery

Please peer review 3 community comments before your comment can be posted

A South African Hero: You

There’s a 99.8% chance that this isn’t for you. Only 0.2% of our readers have responded to this call for action.

Those 0.2% of our readers are our hidden heroes, who are fuelling our work and impacting the lives of every South African in doing so. They’re the people who contribute to keep Daily Maverick free for all, including you.

The equation is quite simple: the more members we have, the more reporting and investigations we can do, and the greater the impact on the country.

Be part of that 0.2%. Be a Maverick. Be a Maverick Insider.

Support Daily Maverick→
Payment options