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Mid-Level Marketing Coordinator Job Description

JOB TITLE:
Marketing Coordinator

REPORTS TO:
The Marketing Coordinator will report to the Marketing Manager.

JOB OVERVIEW:
The primary objective of Daily Maverick Marketing is to grow (brand and audience), and to communicate and engage with our readers. With growth and engagement at the core of all the business areas marketing serves, it is critical to align marketing efforts across divisions and to consolidate them to achieve brand resonance and prominence locally and internationally.

The role of Marketing Coordinator is essential in the day-to-day execution of Marketing and Business outputs, working closely with the Daily Maverick Business Team to achieve overall strategic objectives and key results. Reporting to the Marketing Manager, the Marketing Coordinator will provide support in marketing copywriting, management of marketing channels, and the coordination of efforts across the Business Team. As Daily Maverick continues its expansion and pursuit of cross-disciplinary collaboration, the Marketing Coordinator will be a key component to that continued growth.

RESPONSIBILITIES AND DUTIES: 

  • Assist in the coordination and execution of long- and short-term marketing strategies related to the internal and external marketing of:
    • Maverick Insider (Daily Maverick membership community)
    • Live Journalism Webinars
    • Podcasts
    • Maverick 451 (Daily Maverick book publishing division)
    • Daily Maverick Shop
    • Daily Maverick 168 newspaper
    • Various Newsletters across the Daily Maverick newsletter suite
  • Assist with writing copy for Marketing and Business Division efforts
  • Drive the execution of marketing initiatives for events, newsletter, webinar, podcast, shop and newspaper marketing
  • Ensure the Daily Maverick brand and corporate identity are strongly represented in all communications
  • Assist with the coordination of the social media strategy across all platforms for all Daily Maverick editorial and commercial products
  • Explore new opportunities to promote the brand across various touchpoints
  • Analyse, evaluate and report on marketing campaigns and activities
  • Coordinate the preparation of marketing and advertising promotional material in collaboration with designers and stakeholders where relevant
  • Ability to represent the brand in various online and offline settings

 

QUALIFICATIONS, SKILLS AND ATTRIBUTES

  • Bachelor’s Degree in Media, Journalism, Communication or related field
  • Min 3+ years experience with mid-level copywriting and marketing coordinating.
  • Excellent writing, communication and presentation skills
  • Knowledge of traditional and digital marketing, content marketing, and social media marketing
  • Analytical skills and strong attention to detail to synthesize and interpret marketing data
  • Have experience with, and knowledge of, a wide range of marketing functions including communications, branding, digital marketing and social media
  • Strong prioritization and time-management skills
  • Commercially-minded making decisions with positive real-world impact
  • Solutions orientated, with an ability to approach problems logically and with structured thinking
  • Work well independently and across the diverse teams at Daily Maverick
  • Enthusiastic team member with the interpersonal skills to build and nurture relationships within the company and with external partners.

 

REFERENCES
Please include 2-3 references from previous employers

SALARY
Market related and dependent on experience.

Please email your CV and cover letter to [email protected]

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