Audience Development Manager, Alet Law answers 22 Questions for you this week. Alet joined the DM family in March this year from News24 and has more than a decade’s experience in the SA news industry. Enjoy her 22 questions below
Pointing out other people’s annoying habits.
My day starts by hitting the “On” button on the coffee machine. I then look at Daily Maverick’s data to see how our stories performed the previous day, and drawing insights from it on how we can follow-up, improve or reach different audiences with the work we’ve done.
Botswana is next on my list. I’m ashamed to say I haven’t travelled our continent at all.
Hiking. I live in Cape Town and everybody here hikes. I don’t dislike it but wish I enjoyed it more.
Can we add some hyperlinks to that story?
Clothes, probably. Especially these days when we aren’t going out as much.
It’s a toss-up between Gandalf the Great and Claire Underwood (House of Cards).
A hand-held vacuum to get rid of my dog’s hair all over the house. The struggle is real.
Putin’s butler. Imagine the scoops you could get.
Over-achieving, shy, nerd
Haven’t had one since Brad Pitt in high school. Boring, I know.
Music-wise, I’m going through a big Elton John phase. That man just makes magic with melodies. Podcast-wise, I’ve recently started listening to 544 Days, the story of a journalist jailed in an Iranian prison for that number of days.
To be able to fly my own plane. Haven’t gotten close.
My husband, of course… Jokes, no. I’d have to say Ricky Gervais. Even though I don’t particularly like him, I think he’s brilliantly funny.
One of the only two people in the world who know how to do the imperial Hapsburg napkin fold. It is a national secret in Austria. Google it.
It’s an Afrikaans word: plotseling. It means abruptly or suddenly.
Gargoyle. (I had a run-in with one on the roof of the Notre Damme)
Like the true millennial I am, my biggest fear is that the damage caused by climate change to our social fabric will force us back into a Hobbesian state of nature where human life is “solitary, poor, nasty, brutish and short”. But I don’t think about it a lot.
Assuming I came into a lot of money (since there’s no other way to retire early), I would start or join an organisation that helps alleviate one of the many social problems SA has.
Floyd Shivambu. He does not strike me as the calm, level-headed type of person that one would need in such a situation.
What makes you hopeful about South Africa?
Audience developement manager